Email marketing that builds an audience you own

A full engagement covers strategy, design, production, deployment and analysis, run in the email platform you already use. That includes newsletter and fan programs, acquisition email, automation, list growth, segmentation, templates, copywriting, testing and reporting. Strategy comes first: who you are writing to, how often to send and how email connects with your site, social channels and CRM. Many clients hire us for the whole program. Others bring us in for parts, such as a template system or deployment support.

Yes. For Focus Features, part of NBCUniversal, we run email strategy, weekly deployments and monthly reporting, and the program tripled in size over three years. For Blumhouse we built the email go-to-market strategy and templates and handle day-to-day program management, including A/B testing. End-to-end management covers planning, content, builds, QA, sends and reporting on a fixed calendar, with a named owner for every send.

We work in the email platform and CRM you already use, so your data, list and sending reputation stay in your account. Platform work usually includes loading and testing templates, setting up data fields and audiences, connecting sign-up forms and building automated journeys. If your email platform needs to connect with Salesforce, Pardot or another CRM, we handle the integration, document the setup and train your team on the parts they will manage.

Yes, and we fit the engagement to how much of the program you want to run yourself. In a full-service engagement we plan, design, build, send and report on the whole program. In a support partnership we add production capacity, template development or deployment support where your team is stretched. In a consulting engagement our senior team sets strategy and reviews your setup, and your team executes. Every send and build gets a fixed date and a named owner.

They are three jobs that share one audience. A newsletter is a recurring editorial email that keeps people engaged and subscribed. Acquisition email wins new customers or leads and is measured by conversions. Email automation sends on its own when someone joins, acts or reaches a lifecycle stage. We plan all three as one system, with shared templates, segments and reporting, because each depends on the others. Most clients start with one and add the rest as the program matures.

By sending something people look forward to, on a cadence they can count on, to a list you control. Social reach can change overnight. Your subscriber list stays yours. For AGBO, the Russo Brothers' production company, we shaped the newsletter's cadence, tone, design and content strategy and connected social, web and email. For Blumhouse we built a strategy to grow their own fan list. In B2B, HP The Garage runs a global newsletter on templates we built, and Solomon Partners relies on us for its newsletter.

Acquisition email is email built to win new customers or leads, measured by conversions more than engagement. It covers sign-up offers, prospect campaigns, lead nurture and the landing pages those emails point to. Messages are short and built around one action, and offers get tested hard. We design the email and landing page together, make sure submissions reach your CRM, and work alongside your media team or partners on anything involving paid distribution.

Start with a welcome series, since it shapes how every new subscriber sees your emails. Then add the journeys closest to revenue or retention: onboarding for new customers, behavioral programs triggered by browsing, downloads, event registration or abandoned carts, and re-engagement for subscribers who have gone quiet. A sunset policy then removes those who stay quiet. We map triggers, timing and exit rules for each journey before building it.

Modular templates make builds faster and testing easier. They are libraries of tested, reusable blocks your team assembles into emails, with dynamic content that changes by segment, brand or language. For HP The Garage we built a modular architecture where testing drives monthly KPI improvement. For Pimco we consolidated more than 30 templates into 7. For IHG we built global dynamic templates supporting 13+ brands and 27 languages, and we designed e-commerce templates for Bing Shopping.

We use AI tooling to draft subject line and copy variants for testing, version content across segments and languages, run automated pre-send checks and assemble reporting data. A writer edits every line and a producer reviews every proof before anything sends. The time saved goes into strategy, testing plans and content quality.